Welcome to Rachel Traxler's Blog

helping you elevate your business with strategy + purpose

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Are you a multi-passionate creative with multiple passions within your photography industry? Or do you enjoy gardening and are trying to tie the two together? Maybe you feel you have to pick one or you’ve been told you need to niche down. Here’s how to run a multi-passionate business. With D’Ana Joi, a business coach for […]

Are you feeling like your inbox has been empty and you’ve been sitting around waiting for those inquiries to roll in? Here’s how to get more photography clients and have a booming inbox! How to Get More Photography Clients Sometimes as a photographer, you can feel like those inquiries are never coming in as often […]

Okay so something really amazing and exciting happened this year! After my 10 years of booking and photographing weddings, I started offering AND I booked my first 5-figure wedding package, and then something crazy happened 2 weeks later… I ended up booking ANOTHER 5-figure wedding. So I booked 2 5-figure weddings within 2 weeks of […]

Such a beautiful and adventurous session with Kayla + Nicholas! We had the best day taking engagement photos up at Devil’s Lake in Baraboo, Wisconsin.

Does marketing feel overwhelming to you and it leaves you feeling stuck? Here are some creative ways to market your business authentically. Are you concerned about marketing and what marketing looks like? Do you wonder how to execute it, lay it out and have marketing plans? Katrina Aronson is a marketing genius with a mission […]

Branding can be an intimidating process as a photographer that can leave you stuck. Here’s how to brand a business to bring in more clients! Are you confused about where to begin your branding journey from? Or you’re already branding yourself and your business but would love to know how to do that better and […]

Social media doesn’t need to be the only way that you bring in inquiries, and it shouldn’t be! Here’s why I took a social media break and how I still brought in some of my biggest months yet.  Why I Took a Social Media Break I unintentionally took a short social media break because of […]

A beautiful summer session at Rocky Mountain National Park with Darby + Nick. We loved adventuring and taking their stunning engagement photos!

This rainy wedding day at Burlap & Bells in Black River Falls, Wisconsin was a day full of love and faith. So much fun with Ashley + Brendan!

Such a beautiful and chilly day spent with these two at Lake Dillon in Colorado for their engagement session. Exploring in the snow was so much fun and made beautiful photos!