Welcome to Rachel Traxler's Blog

Let me guess, you’ve probably gotten an inquiry before with them saying “We’re just price shopping” or “Just curious about your pricing”. And although that is totally normal in a service based business and you’ll never get rid of that 100% completely, there are ways to flip your brand around to be a service that […]

Have you been running away from video marketing because you think it can be intimidating and overwhelming? Worry no more, it doesn’t have to be as intimidating and overwhelming as you think. We’re going to cover the ins and outs of video marketing and all the basics you need to know.  Shayna Lloyd lives in […]

Burnout has been a major topic of discussion the last few years. As entrepreneurs we are constantly hearing about EVERYTHING we should be doing in our business, how to be a better business owner, how to be more productive, and all the things. Heck, that is a huge topic of conversation on the blog honestly!  […]

In this post, we’re going to talk about 5 top secret hacks you can do to become a better CEO of your brand. Become the CEO of your Brand But first off, what even comes to your mind when I say CEO? Do you think to yourself: Being a photographer doesn’t mean I’m a CEO, […]

If you’ve ever felt like you’re stuck in the budget type of clientele and don’t know how to break out of that.. there is NO SHAME in that! We all grow as humans and what once drove our inspiration can pivot directions at any time. Today’s post is all about how to tap into a […]

If you’ve ever felt bogged down by your workflow but also just not sure how to make it better, this post is going to help you rethink the way you should approach your workflow! I want to help you perfect and streamline your workflow so you can gain more time back in your business and […]

In this post we’re talking about the big question… What should you charge? Pricing is a loaded topic that comes with many variables, trials + errors, and just down right knowing your numbers. It’s not a one size fits all type of situation, and heck, it may even vary for you season to season, or […]

A lot of people when they think of marketing think of social media. This is exactly why I’m not even going to talk about social media marketing in this post. I want to expand your minds on other ways of marketing that can make a larger impact and don’t feel as depleting as the social […]

Photography podcast for wedding photographers. Photography Business Podcast

Have you ever thought to yourself that hiring a team is too much work, costs too much, and seems too overwhelming? We are going to cover all the ins and outs of what hiring a team entails, and what it looks like to build a team,  as well as the secret to being a great […]