Welcome to Rachel Traxler's Blog

helping you elevate your business with strategy + purpose

browse around

Is your workflow working for you or against you, or not at all? And do you even have a workflow? DON’T WORRY if you don’t, this post is made for you. And also if you do, this post is also for you because I’m giving you an inside peek at a workflow outline. Yes my […]

Have you ever felt alone in the industry and not sure where to start making friends and building a community? We are going to cover all of the ins and outs of how to create your community and all the steps you need to know.  Beba Vowels is an expert at bringing people together and […]

Do you feel like you have so many ideas running through your mind at all hours of the day? Are you confused about where to start and how to stay organized? We’re covering all it entails to stay organized while running multiple businesses, or a business, and what having various streams of income looks like.  […]

In today’s post, I’m going to share with you the things I would do TODAY if I was starting my business from scratch to build up momentum.. and no, none of these things have anything to do with social media! These are some of my best photography tips for beginners that you can start implementing […]

What makes a good blog exactly? What do you need to know to build a successful blog for your business and bring in more business? Here’s what you need to know! So you may be blogging and staying consistent, but you’re not seeing a return of investment. Why is that? You just might be doing […]

Let me guess, you’ve probably gotten an inquiry before with them saying “We’re just price shopping” or “Just curious about your pricing”. And although that is totally normal in a service based business and you’ll never get rid of that 100% completely, there are ways to flip your brand around to be a service that […]

Have you been running away from video marketing because you think it can be intimidating and overwhelming? Worry no more, it doesn’t have to be as intimidating and overwhelming as you think. We’re going to cover the ins and outs of video marketing and all the basics you need to know.  Shayna Lloyd lives in […]

Burnout has been a major topic of discussion the last few years. As entrepreneurs we are constantly hearing about EVERYTHING we should be doing in our business, how to be a better business owner, how to be more productive, and all the things. Heck, that is a huge topic of conversation on the blog honestly!  […]

In this post, we’re going to talk about 5 top secret hacks you can do to become a better CEO of your brand. Become the CEO of your Brand But first off, what even comes to your mind when I say CEO? Do you think to yourself: Being a photographer doesn’t mean I’m a CEO, […]

If you’ve ever felt like you’re stuck in the budget type of clientele and don’t know how to break out of that.. there is NO SHAME in that! We all grow as humans and what once drove our inspiration can pivot directions at any time. Today’s post is all about how to tap into a […]