photography
your daily dose of sunshine
I’m Rachel Traxler, a wedding photographer of 13+ years turned photography business coach, helping established wedding and lifestyle photographers create consistent inquiries, confident sales systems, and businesses that support their life - not consume it
after coaching 100+ established photographers with this program..
Business Coaching for Photographers
Photography Business Coaching Program for Wedding Photographers
Explore Coaching
To be booking premium clients who come running to you instead of you wondering where your next inquiry is coming from
To be charging premium prices by having the resources to have a business that backs it up
To create a custom client experience unlike anything else so you can serve your clients while working less
Meet Your
coach
Photographer and Business Coach Helping you Become an In-demand Industry Leader
HeyI'm Rach!
What I want for you
Rachel Traxler is a wedding photographer and photography business coach with over 13 years of experience helping photographers book high-paying weddings, raise their prices, and build sustainable photography businesses. Through her Passion to Profit® photography business coaching program, Rachel has coached 100+ wedding and lifestyle photographers worldwide
You don't have multiple forms of lead generators
Why Most Photographers Struggle to Book Consistent, High-Paying Weddings
You don't know where or when your next inquiry is coming from
You don't have predictable sales funnels set up to flow within your marketing strategy
You're running your business manually
You're not generating monthly recurring revenue or hitting your financial goals
This is what feast-or-famine looks like in a photography business—and it’s exactly what we fix.
What is
Passion to Profit®?
Passion to Profit® is a done-with-you photography business coaching experience for wedding and lifestyle photographers who are ready to build a solid business foundation, get more inquiries, tighten conversion, increase pricing, and consistently book your highest package
HECK YES I want to book my highest packages!
Established photographers who already book clients but want more consistency
Photographers ready to raise prices and attract higher-quality inquiries
Business owners who want systems, not hustle
Who This Coaching Is For
here's what
you get
the goods
Passion to Profit® is a comprehensive photography business coaching program designed to give wedding and lifestyle photographers the tools, strategy, and support needed to build a profitable, sustainable photography business
This program is designed for you to implement and take action on what we coach through together.. not just be information overload that leaves you with more homework than you have time for.
It's about taking time and tasks off your plate, not adding to it
This program is designed for implementation over information so you can have the biggest impact over our 12 months together
implementation over information
01
As your coach, I believe in these 3 things
There is true abundance available for everyone
02
Your success grows faster inside an uplifting, accountable community
03
you CAN be an industry leader and a go-to photographer in your market
“I have been able to 4x my wedding package pricing after implementing the strategies and processes I learned inside Passion to Profit®.”
-lacy b
don't just take my word on it..
Results from photographers inside the Passion to Profit® photography business coaching program
"ONE month into the program and I have been able to book 5 weddings - at my highest price yet!"
- victoria s
12-month photography business coaching program
Complimentary ticket to the annual in-person retreat (travel + accommodation not included)
Weekly live group coaching calls
Dedicated copy coach support
Pinterest, blogging, and SEO coaching
Real-time audits and personalized coaching feedback
“Done-with-you / done-for-you” strategy with access to templates, guides, and questionnaires
Private community for accountability and ongoing support
Access to the online members area with trainings and resources
enroll now
Passion to Profit® combines video lessons, live coaching calls, done-with-you audits, 1:1 strategy support, real-time coaching access, and an annual in-person retreat — all designed to help you reach your business goals faster and with clarityall to reach your goals
passion to profit
A 12-month photography business coaching program for wedding and lifestyle photographers
sarah was able to over double her pricing and bring on 2 new team members
Reilly booked 19 weddings in 2 months- some at her highest price ever
Frequently Asked Questions About Photography Business Coaching
How is Passion to Profit different than other forms of education?
Who is this program good for?
What happens if I can't make a coaching call?
Passion to Profit® is a 12-month photography business coaching program designed to go deeper than surface-level education. Instead of short workshops or one-off courses, we work together over time to address real challenges, remove roadblocks, and build a clear, strategic roadmap for your business.
This long-term support allows for real implementation, real feedback, and real results through live coaching and hands-on mentorship
Passion to Profit® is designed for established and intermediate wedding and lifestyle photographers who are ready to scale with strategy. This program is ideal if you want to attract premium clients, raise your prices with confidence, book a full calendar, improve your client experience, generate referrals, and create consistent income in your photography business
No worries! All coaching calls are recorded and added to the student portal, where you’ll have access to replays for six months
there's co- coaches in the program?!
Yes! Passion to Profit® includes expert co-coaches to support you in specific areas of your business.
Rachel — Lead photography business and success coach
Madison — Copy coach helping you write compelling, converting copy
Katrina — Pinterest, blogging, and SEO coach helping you create multiple lead generation channels (and implementing the same strategies used in Rachel’s business for 6+ years)
Clay — Paid ads coach
Livy — Website design coach
Are there payment plans?
Yes! Passion to Profit® is a 12-month program, and flexible payment plan options are available. I’ve intentionally structured pricing to meet photographers where they’re at, while ensuring the program delivers a strong return on investment.
Most students see ROI within the first 1–3 months by booking higher-paying weddings, improving inquiry conversion, and implementing the strategies we work through together