Welcome to Rachel Traxler's Blog

helping you elevate your business with strategy + purpose

browse around

Scaling your business could be confusing. You might want to add a new offer to your business, want to work less while growing your business, and at the same time make more income. But you don’t know when to start as it all feels so confusing to you.  There are a lot of things that […]

Confidence can play a big part in the success of running a business. So here’s how to find confidence in yourself and your business! Have you struggled with finding confidence in yourself? Or are you struggling with finding confidence in yourself in your business? Are you struggling with your identity as an entrepreneur or your […]

Creating a less broad website to bring in ideal clients can really make a difference. Here’s why you need an elopement photographer website. Imagine your Instagram got hacked and you lost your number one lead generator to your business. What do you do? What do you turn to get leads for your business? That is […]

Video marketing is huge in today’s climate, but it can be intimidating. But here’s how to explode your business with Reels! Instagram Reels and video marketing can be overwhelming, especially because it’s fairly new within the last couple of years. Everyone is trying to make that transition and adjust to it.  Have you been watching […]

Have you ever battled burnout? Or find it hard to recognize burnout, knowing your triggers when it comes on and how to pull yourself out of it?  We’re going to cover how to stop letting burnout hold you back in your business and productivity with Krista Marie.  About Krista Marie Krista Marie is a photographer, […]

Have you ever been interested in shifting to micro wedding photography or elopements, but you don’t know how because you’re used to shooting larger weddings? We’re going to cover the ins and outs of shooting micro-weddings, how to make a switch, and the how and why’s with Dawn Jarvis of Dawn Photo who is a […]

micro wedding photography

Okay friends, I’ve heard so many of y’all say this, and since I’ve personally felt this in the past too, I figured it deserved its own post. How do you NOT feel salesy when you’re selling your services? Sounds counterintuitive, right?! I mean… if you’re a service based business, you’re most likely selling something right?! […]

Feeling stuck in your business can be frustrating and stop your growth. But here are 3 ways to get out of a rut as a photographer! I know you’ve been there: stuck in a rut, feeling uninspired, not sure which direction to take your business, not sure what to post on social media. So you […]

Are you an entrepreneur or a photographer with a website? Do you think you know everything about having a great website? Or do you know that you require a website but haven’t gotten one yet? We’re going to cover the ins and outs of having a good website, and the importance of having a converting […]

I’m hearing a lot of photographers say that their inquiries are slow right now. Which is totally normal and we all go in cycles of having high leads and low leads. But what do we do when it’s slow? How can we pick things up to get more inquiries?  In this post, I’m going to […]