Welcome to Rachel Traxler's Blog

helping you elevate your business with strategy + purpose

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Want to start booking higher paying weddings? Here I’ll cover 4 ways you can do that and start on it today! Do you feel like you’ll always be stuck in the charging $2-4k price range for your wedding photography services? I remember my first few years of photography thinking to myself “WOW, I’m gonna have […]

A perfect sunny day for this Summer Wisconsin wedding. Ashley + Britain celebrated with a boho and elegant vibe with the people they love most!

Wondering how to dominate the wedding industry and do it quickly? Here are my 3 tips to grow your business FAST! 3 Steps to Dominate the Wedding Industry Fast There is no right or wrong way to do things in your business. It’s all about growing with change, because as an entrepreneur change is your […]

A gorgeous Minnesota fall maternity session for Morgan + Calvin. Capturing a former wedding couple become parents was an absolute honor!

It can be frustrating to get ghosted, but there are a few things you can do to prevent this! So here are my biggest tips on how to not get ghosted and book more clients! How to Not Get Ghosted Getting ghosted isn’t fun, but I have a different outlook on it. I think there […]

Perfect fall Wisconsin day spent with Caroline + Malcolm. This couples session started as an intimate in-home session and ended on the bluffs.

How do I know when it’s time to outsource? How do I factor it into my pricing? I am way too scared to give up creative control in my business. These are all normal questions and mindset blocks that come along with the idea of outsourcing. Here I go into how to know it’s time […]

I’ve been asked a lot of the same questions over the years about how I’ve reached my success in my business and if I could share some of my tips! So here are just a few of the questions that I’ve been asked and I will share some of the secrets to success in the […]

Want to start landing more of your ideal clients? Here are 5 ways to increase your booking rate and fill up your calendar! Imagine this: you get your dream inquiry landed in your inbox, you respond with your appropriate information, and then… crickets.. Nothin. And then you think to yourself: WHAT WENT WRONG? Why did […]

Struggling to know what to say on your website brings in dream clients? Elise Hodge shares how to write your own copy that converts. Writing your own copy is more possible than you would think! We often get stuck on what we should write that will convert, but you don’t need to hire a copywriter […]