Welcome to Rachel Traxler's Blog

helping you elevate your business with strategy + purpose

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Perfect fall Wisconsin day spent with Caroline + Malcolm. This couples session started as an intimate in-home session and ended on the bluffs.

How do I know when it’s time to outsource? How do I factor it into my pricing? I am way too scared to give up creative control in my business. These are all normal questions and mindset blocks that come along with the idea of outsourcing. Here I go into how to know it’s time […]

I’ve been asked a lot of the same questions over the years about how I’ve reached my success in my business and if I could share some of my tips! So here are just a few of the questions that I’ve been asked and I will share some of the secrets to success in the […]

Want to start landing more of your ideal clients? Here are 5 ways to increase your booking rate and fill up your calendar! Imagine this: you get your dream inquiry landed in your inbox, you respond with your appropriate information, and then… crickets.. Nothin. And then you think to yourself: WHAT WENT WRONG? Why did […]

Struggling to know what to say on your website brings in dream clients? Elise Hodge shares how to write your own copy that converts. Writing your own copy is more possible than you would think! We often get stuck on what we should write that will convert, but you don’t need to hire a copywriter […]

Too often you see photographers offering up their posing prompts, and it makes sense why! It’s fun to see how other photographers pose their couples, but it is SO not a necessity! Here I want to share the Rachel Traxler Posing method with you and how it has changed my business! I was getting SO […]

Photography is a very saturated market, and it can often be difficult to make yourself stand ouat among the crowd. So to see success in the industry, you have to find ways to make yourself unique and bring in that interest and attention. Here are 2 ways to stand out in a saturated market! How […]

Mindset is a big part of how you deal with money and let it affect your life. So here we talk about how to create an abundant money mindset with Alexandra Taketa! Alexandra Taketa is an abundance and money mentor to women leaders and entrepreneurs, a highly sought-after keynote speaker, coach and author. She founded […]

If 2020 has taught us anything it’s that times are changing and what worked for you before, might not work for you now. Welcome to the world of entrepreneurship where everything is constantly changing! I’m taking a different approach to some things this year, trying new things, but also continuing some things have been working […]

Instagram is a great way to grow your business in a big way. Here is how you should approach Instagram in 202‪1‬ . Instagram is a great way to get your work out there, as well as grow some connections with potential clients. You have the opportunity to share more than just your work, and […]