Ghosting from clients is a problem for many photographers, and it can be frustrating! So here are 3 steps I’ve learned to prevent clients from ghosting you.
I hear from Photographers all the time about how frustrated they are when they get ghosted by potential clients.
And honestly.. I have such a different perspective on this.
DO NOT GET UPSET WITH THE PEOPLE GHOSTING YOU!!! Want to know why? Because chances are, they truly didn’t know.
What I mean by this is they didn’t know what to do next, what to respond, how to respond, or that they even had to respond because they weren’t that invested yet.
I remember when getting ghosted was just the norm for me. The struggle was REAL. So I up-leveled my process so it wouldn’t happen and GONE are the days that I get ghosted!!
Here are my 3 tips to prevent clients from ghosting you:
1. Response time
Yes. The quicker you respond to them, the more likely they are going to respond and the quicker you can take control over their journey.
I know it is not always possible to respond RIGHT AWAY, but Honeybook makes it so easy to have an automated workflow so I am able to send proposals, emails, and contracts even when I am on the road!
**If you haven’t already, make sure you check out HONEYBOOK here for 50% off your first year**
2. Get in Contact with them
THIS IS THE BIGGEST ONE. I have had many clients book me on this step alone.
The quicker you are to respond, the quicker you will be able to get in contact with them to meet or chat with them about their day, the more likely they are to either book with you or at least not ghost you.
The best way I get in touch with them so quickly is the new scheduling tool in Honeybook. They can sign up for a time that works for the both of us so we can hop on a call ASAP!
Some people like to meet in person, but personally I only do phone calls for multiple reasons.
I have a specific outline that I use for my client calls that has single handedly got me bookings and prevented ghosting.
3. Customized Response
Are you just sending your Pricing Guide and holding your breath hoping for the best??
To help make their experience unique and customized, an option would be to send a Customized Proposal or brochure with all of their information on it. This will help them get to know you better with how you run things and it will help them imagine you as their photographer!
The biggest part of this process is how you are following up with them after you have spoken with them.
I personally have set up in my workflow to follow up and specific verbiage I say.